Whole Foods
Project 2 focuses on building a symbol set for a company rebranding. The 10 symbols needed for the Whole Foods rebrand assignment is premade foods, pantry essentials, meat counter, bakery, wine/beer/spirits, cheese, frozen foods, produce, vegan, and recipe.
In part 2 we focused on color.
After choosing a color, we found a shape to contain our symbol.
We then created baggage that Whole Foods could use.
We then created promotional posters for their upcoming Earth Day Celebration event.
